He didn’t invent those products, but he made them better and he was great at explaining why his version was superior to other competing goods. He went on to become a trailblazer in the field of photography and held over 70 patents by the end of his career. Thanks for reading. to be an engineer you need the appropriate knowledge and skills –In order to generate new ideas you need the skills and knowledge and, critically, the ability for flexible thinking In this game, children stretch out on their stomachs and hold the ankles of the person in front of them to make a two-person snake. James Clear writes about habits, decision making, and continuous improvement. This process of photoengraving, you can imagine, was remarkably time consuming and expensive. Let’s be clear about this – there are no universal recipes for innovation, and each person should develop her or his own approach depending on specialty, interest, type of thinking, or even the type of team s/he is participating in. The aim is to determine the most appropriate Ask yourself the same question a minimum of twenty times and provide a different solution every time. Many good innovators take an existing object and ask clever questions to twist the very concept of it and make it new. The man who invented a solution to this problem was named Frederic Eugene Ives. His first book, Atomic Habits, is a #1 New York Times bestseller and has sold over 3 million copies worldwide. Creative Teaching. Most important, the ability to generate new combinations hinges upon your ability to see the relationships between concepts. Change Your Eating Habits. More often, creativity is about connecting ideas. Much of this happens through play and other experiences that allow children to be creative, to take risks, and to make discoveries. Creativity Problem Solving By Dr. Vijay Kr Khurana 2. There are a number of ways that we can all become more creative thinkers, such as getting to know more people, and exposing ourselves to new experiences. There are consequences, and alternatives, to actions. First, Ives gathered new material. Enter your email now and join us. If you do not continually stimulate your mind with new ideas and information, it loses its vitality and energy, very much like a muscle that is not exercised. All rights reserved. Creative problem solving 1. In this guide, he made a simple, but profound statement about generating creative ideas. “I went to bed one night in a state of brain fog over the problem, and the instant I woke in the morning saw before me, apparently projected on the ceiling, the completely worked out process and equipment in operation.” 1. Thus, we can say creative thinking is the task of recognizing relationships between concepts. According to Young, innovative ideas happen when you develop new combinations of old elements. Try out some of these less standard ways to foster creativity in your child. Dr Rafis Abazov is a visiting professor at Al Farabi Kazakh National University, Almaty, Kazakhstan, where he also manages a joint program with Earth Institute of Columbia University (New York, USA). Creative thinking can be aided by brainstorming or lateral thinking to generate ideas. Our perception of a creative person is just wrong. Mr Abazov enjoys collecting rare books on British exploration of Central Asia and reading travelogues on Central Asia and the Middle East by Eugene Schuyler, Vladimir Bartold and Lord George Curzon. Everyone says that modern companies – including those which are most popular to work for – highly value innovative thinking and creativity. Young believed this process of creative connection always occurred in five steps. 5. Obstacle to Creative Thinking #5: Passive Vs. Proactive Thinking. Thus, we can say creative thinking is the task of recognizing relationships between concepts. Every textbook on creativity affirms to the importance of setting aside clearly defined time for creative thinking and innovation. Erika Heald; June 18th, 2014; It’s easy to get bogged down in silos at work, with each employee isolated, working on their specific deliverables. We have listed below several creative thinking techniques that you can use to come up with creative ideas faster. By 1885, he had developed a simplified process that delivered even better results. In the HPE curriculum, students’ critical and creative thinking skills are developed through learning experiences that encourage them to pose questions and seek solutions to health issues by exploring and designing appropriate strategies to promote and advocate personal, … 5 Free Tools For Inspiring Creative Thinking Across Your Organization Building employee engagement and team spirit through collaboration. The creative process is the act of making new connections between old ideas. Creative Thinking Definition. Many employers value creative thinkers, so consider highlighting your creative thinking skills … Able to produce up to 1,500 words of great, unique content on a daily basis. Once I give my brain permission to stop working for the day, the solution appears easily.). © QS Quacquarelli Symonds Limited 1994 - 2020. (On a personal note, I often find creative ideas hit me just as I am lying down for sleep. Second, Ives began to mentally work over everything he learned. It is the ability to think creatively or “outside the box.” Lateral thinking involves breaking away from traditional modes of thinking and discarding established patterns and preconceived notions. This will help you get into the habit of making space in your mind for dreaming – essential for creative thinking and innovation. Although “Design Thinking” is a structured method, in practice it can be quite messy as some cases may have no possible solution. Creative Thinking Activities and Exercises for a Smarter Brain. By 1878, Ives was spending nearly all of his time experimenting with new techniques. Creative Thinking Skills Techniques - The Five Whys - YouTube It encourages you to find fresh perspectives and come up with innovative solutions, so that you can formulate a plan to overcome obstacles and reach your goals. Gartner tried to visualize how models like design thinking, lean, design sprint and agile flow from one to the other (figure 5). It … These experiences gave him a lot of material to draw upon and make associations between photography and printing. Creative thinking skills and baking bread both require practice and experience. Creative thinking is the process of thinking in a flexible, flowing and original way. These plates were used to press the image onto the page, but they often broke after just a few uses. Exploring Three Different Assessment Techniques of the Test for Creative Thinking-Drawing Production . Creative thinking is implicit in many cooperative games, such as "Big Snake." For example, if a newspaper wanted to print an image in the 1870s, they had to commission an engraver to etch a copy of the photograph onto a steel plate by hand. And with enough practice, everyone can think more creatively. Creative thinking is the ability to look at things differently, and find new ways of solving problems. He has written 10 books, including The Culture and Customs of the Central Asian Republics (2007) and has regularly contributed op-eds to The New York Times. It is a well-known kind of checklist developed by Bob Eberie that assists the person in coming up with ideas either for modifications that can be made on an existing product or for making a new product. Make time for cohesive creative thinking, 4. Creative thinking techniques There's no limit for the methods of thinking creatively. But often, even if we show up ready to innovate, still something doesn’t work and fresh ideas fail to pop up like popcorn. Straker, D. (2012) Reverse Brainstorming. Perhaps one of the simplest yet most powerful creative thinking skills is to spend the first 5-10 minutes thinking about the problem rather than generating solutions. A Whack on the Side of the Head: How You Can Be More Creative by Roger von Oech. Everyone can benefit from creative thinking from time to time. The Goldilocks Rule: How to Stay Motivated in Life and Business, The 3 Stages of Failure in Life and Work (And How to Fix Them), The Evolution of Anxiety: Why We Worry and What to Do About It, The Proven Path to Doing Unique and Meaningful Work. Divergent Thinking Divergent thinking is a thought process or method used to generate creative ideas by exploring many possible solutions. Movement -- the third underlying principle behind the diverse tools of creative thinking -- calls us to keep exploring and connecting our thoughts. Infusing Creativity and Creative Thinking Skills in the Gifted Classroom. Creative problem solving 1. And there’s … Learn to pitch your ideas (in an elevator). Therefore, a final important asset to add to your innovation skillset, is the ability to be a valuable team player, capable of bouncing ideas to the next level. Divergent Thinking Divergent thinking is a thought process or method used to generate creative ideas by exploring many possible solutions. By using SQUID, a group charts out the territory as they go and can navigate accordingly. After two years of learning the ins and outs of the printing process, he began managing the photographic laboratory at nearby Cornell University. All of them were created by teams of people who stayed together to conceive the idea, plan their innovative projects, take them to investors and the public, and most importantly jointly brainstorm those innovations within the team – bouncing ideas, questions and improvements until the product was perfected to become the next multi-billion dollar “eureka.”. However, this five-step approach should help demystify the creative process and illuminate the path to more innovative thinking. (3) What would I do if I had a one-million-dollar investment to improve it? Movement is a key principle behind the classic creative thinking technique of brainstorming. Lateral thinking is the mental process of generating ideas and solving problems by looking at a situation or problem from a unique perspective. A few strategies you can start with are: Paint or draw a concept on paper. The ground rules of brainstorming are to generate as many ideas as you can, with no criticism, building on the ideas of others. Six Thinking Hats. A list of common creative thinking techniques. Organising elements for Critical and Creative Thinking The elements are not a taxonomy of thinking. Creative people are comfortable with imagination and with thinking so-called weird, wild, or unthinkable thoughts, just for the sake of stimulation. This technique is based on resolving real-life cases through group analysis, brainstorming, innovation and creative ideas. Speed Boat. Creative thinking is the ability to consider something in a new way. For some young people this is very natural, while for others it does not come so easily to be a team player. Being creative isn't about being the first (or only) person to think of an idea. Creative Thinking Techniques. Motivation is Overvalued. At times of change, when it is hard to see what might lie ahead, and you want to think about possible scenarios. Therefore, the next rule of creative thinking is very simple: allocate time – it might be an hour per day or per week – in which to exercise creative thinking about something specific. These questions can become powerful tools that can help you to think differently. Each week, I share 3 short ideas from me, 2 quotes from others, and 1 question think about. Design methods are procedures, techniques, aids, or tools for designing. Regardless of how long you step away, you need to do something that interests you and takes your mind off of the problem. Understanding this is important because creative thinking is one of the most useful skills you can possess. In this last stage of the creative thinking process, you need to test your idea. Instead of thinking proactively and creatively, your thinking becomes passive and automatic. Whatever you’re doing – whether it’s work or leisure – practice spending time applying the “three ifs” formula to anything you see or imagine. Creative thinking is a well-respected skill these days. Thanks for reading. There are two reasons for this stalemate. It is important to exercise these skills by repeatedly using the “three ifs” formula (or designing your own set of questions) about all sorts of things. It is often used in conjunction with its cognitive colleague, convergent thinking, which follows a particular set of logical steps to arrive at one solution, which in some cases is a ‘correct’ solution. As such, critical thinkers possess many other essential skills, including analysis, creativity, problem-solving and empathy. The reversed brainstorming technique can also be applied to design and creative education. “An idea is a feat of association, and the height of it is a good metaphor.” Nearly every problem you face in work and in life can benefit from innovative solutions, lateral thinking, and creative ideas. The "snake" slithers over on its belly to connect up to make a four-- person snake and so on. Abstract. Fourth, his idea returned to him. You'll Need: The fresh air, the smells, the beauty of nature, it inspires and engages my mind in a way that being chained to a desk never could. Creative Thinking is going beyond the limitations and being original and fresh in one’s ideas. Individuals within the team can feed off each other – exploring, testing and refining new approaches. In the 1870s, newspapers and printers faced a very specific and very costly problem. Ives got his start as a printer’s apprentice in Ithaca, New York. Some of my best ideas have come to me while letting my mind wander as I walk my dog. Take a short word, say for example Dye. The following are common types of creating thinking. What do you associate with the word creativity? What do the major innovative ideas of our time have in common, from Microsoft (well, when it was young) to Google? Nature is like that. Thinkertoys: A Handbook of Creative-Thinking Techniques by Michael Michalko. Consider training sessions in techniques such as brainstorming, lateral thinking and mind-mapping. Photography was a new and exciting medium at the time. But it is never too late to train yourself in this mode of interacting. It can be easy to fall in love with the initial version of your idea, but great ideas always evolve. SCAMPER is an idea generation technique that utilizes action verbs as stimuli. The first is that we don’t practice dreaming, and the second is we don’t practice focusing on cohesive ideas. QS Quacquarelli Symonds Limited 1994 - 2020. Critical thinking skills allow you to understand and address situations based on all available facts and information. You can get more actionable ideas in my popular email newsletter. It is a matter of regularly training your imagination, practicing your powers of observation and dreaming, big or small. Creative Thinking on a Resume—Writer/PR Specialist . Now make a sentence using the letters of this word as the first letter of each word in a … Ives awoke with the solution to his problem laid out before him. Course Methodology. It is considered an important element of strategy, problem solving and decision making that allows for a great breadth of possible solutions. They offer a number of different kinds of activities that a designer might use within an overall design process. The answer lies in their ability to use creative thinking. Sound familiar? In 1881, Ives had a flash of insight regarding a better printing technique. For example, Google asks its teams to allocate at least 20% of their time to creative thinking or new projects. During brainstorming or just mental playfulness, all kinds of strange thoughts and ideas can be entertained. Roger von Oech’s blog. Skills and Behaviours Tested: Presentation skills, communication skills, influence and persuasion, planning and preparation, creative thinking and audience engagement. Superb compendium of creative thinking techniques. So you ended up with an imag… Creative thinking is the ability to consider something in a new way. 3 Techniques From Pixar To Develop Your Creative Thinking ... We need to be exploring new markets and inspiring our teams to better ... creative thinking is the fuel for a … [Accessed: 5th March 2015] The next time you have a challenge or problem you are trying to solve, whether that’s how to reduce costs or how to market a new product, take five minutes to do the ‘Five Whys’ exercise. It makes a difference. On many occasions I hear from my students, “But I had that idea first” or “I proposed something like that just recently and nobody listened to me.” In this situation I always highlight the bottom line – probably you did have a wonderful idea, but you didn’t express yourself clearly and excitingly enough to grab people’s attention, or help others to grasp the nature of your innovation or project. The creative process used by Frederic Eugene Ives offers a perfect example of these five steps in action. This paper discusses some of the successful creative thinking techniques used by business analysts and describes a generic model which can be used to guide the process. The fifth obstacle to creative thinking for business success is passivity. Typical examples of times when you might take the time to use creative thinking techniques include: When you are facing a major problem or issue, and you cannot see an obvious way forward. SCAMPER. This creative exercise works well for students as well as adults and is a great idea to develop one's linguistic skills. Group Size: In this exercise participants can play individually, although we recommend they play in pairs/small teams. Here are six ways to improve your own creative thinking and innovation skills…. Many believe that creative thinking techniques are based on experience, including Steve Jobs: He spent two years working as a printer's apprentice and then four years running the photographic laboratory at Cornell University. This paper discusses some of the successful creative thinking techniques used by business analysts and describes a generic model which can be used to guide the process. This course uses a mix of interactive techniques which, in addition to brief presentations by the consultant, include self awareness tests, exercises using newly learned creative techniques, games, lateral thinking exercises and puzzles, … Creative thinking is a skill which lets you consider things from a fresh perspective and different angles. Creative thinking skills are definitely not just for ‘creative types’ like artists and musicians. Letting creative challenges sit for longer periods of time can work as well. Readers wanted to see more pictures, but nobody could figure out how to print images quickly and cheaply. We narrowed down those innovations into small course projects and my students’ teams won several cash awards to implement their creative ideas. Steve Jobs didn’t start with the idea of a smartphone. Use your critical thinking skills to fine-tune your idea and ready it to reach the audience. Environment Often Matters More. Cross-fertilise Perhaps one of the simplest yet most powerful creative thinking skills is to spend the first 5-10 minutes thinking about the problem rather than generating solutions. The problem is, how can you be creative without failing, looking stupid or repeating what others have already suggested a hundred times? Like any other skill, the ability to articulate in this way can only come through much practice. Lateral Thinking Techniques. Learn about value. Divergent thinking, and hence creativity and creative problem solving, are more than art — it is thinking, predicting, imagining, and creating. taking what is already present and combining those bits and pieces in a way that has not been done previously, How to Create a Chain Reaction of Good Habits, The Scientific Argument for Mastering One Thing at a Time. They form ideas and theories and test these out. 4. Practice dreaming. The greatest paradox is that creative thinking is not necessarily the product of IQ or enlightenment via the proverbial apple falling on your head. When exploring an information space, it’s important for a group to know where they are at any given time. They refine their ideas through exploring their environment actively and through interacting and communicating with adults and with other children. That's not to say being creative is easy. Uncovering your creative genius requires courage and tons of practice. Think about a time when you changed your opinion of somebody. He just took an existing cell phone and asked a very simple question: how can we improve it to make it better – or the best? Creativity Problem Solving By Dr. Vijay Kr Khurana 2. 1. It helps students to be able to think more creatively through exploring new thinking methods. To enhance children's creativity, keep the following in mind: One important way a child learns of … Discontinuity: This is a small forced change of habits, causing the mind to see the world differently; … “While operating my photostereotype process in Ithaca, I studied the problem of halftone process,” Ives said. Train staff in innovation techniques Your staff may be unfamiliar with the skills involved in creative problem-solving. Creative thinking includes analysis, open-mindedness, problem-solving, organization, and communication. When users are exploring and using the prototype, ask them to tell you what they’re thinking. ... you'll find that techniques like CATWOE , Drill Down , the 5 Whys , Cause and Effect Analysis , and Root Cause Analysis are all very effective. However, after several rounds of discussions and brainstorming they began to come up with many new creative ideas. In fact, he improved so many aspects of the process he filed a second patent. I’ve studied the innovation problem, researched creativity literature, read dozens of books, and tested many different approaches throughout the … Summer is the time for internships and summer jobs for many students, and it is also a great time to work on your creative thinking and innovation skills so you’ll be in good shape to get that dream job after graduation. Useful For: Staff at all levels. I donate 5 percent of profits to causes that improve the health of children, pregnant mothers, and families in low income communities. Thanks. He has also authored photo exhibitions about his trips to Central Asian republics, Turkey and Afghanistan. We have helped over 30,000 people so far. In other words, creative thinking is not about generating something new from a blank slate, but rather about taking what is already present and combining those bits and pieces in a way that has not been done previously. What follows are research-based techniques for generating more ideas or for increasing flexible and original thinking. I love the outdoors. 5 I gather information from a wide variety of sources to stay current with what's happening in my field of work. (2) What would I change or improve about this object if I wanted to use it in 10 years? The tool's simplicity gives it great flexibility, too, and 5 Whys combines well with other methods and techniques, such as Root Cause Analysis . you want to study in by taking our quick survey. Examples of Creative Thinking Skills . number of creative thinking techniques to identify potential solutions, then further analyse and refine these to give us an optimum solution for the problem at hand. Nearly all great ideas follow a similar creative process and this article explains how this process works. Critical Thinking, … It's an inventive thought process which results in surprising conclusions and new ways of doing things. It is often used in conjunction with its cognitive colleague, convergent thinking, which follows a particular set of logical steps to arrive at one solution, which in some cases is a ‘correct’ solution. Skilled at writing all types of Public Relations texts: press releases, blog posts, bulletins, emailing campaigns (outreach emails, sales emails, engagement emails). Many classic creative thinking techniques make use of one or more of these methods. For last few years I have been talking to various startups and have heard many interesting recipes for innovation. Maybe you saw them as ‘difficult’ or ‘unpleasant’ because of the way they behaved towards you; only to discover a reason for that behaviour that made you feel sympathetic towards them. The greatest paradox is that creative thinking is not necessarily the product of IQ … In this case, he went to sleep for a few hours before his flash of insight. Even a great innovator needs people around her or him to discuss – or “bounce” – new creative ideas and innovations. All rights reserved. Creative Thinking and Critical Thinking are two expressions that show the difference between them when it comes to their inner meanings. Inquiring – identifying, exploring and organising information and ideas. By Christiane Kirsch and Todd Lubart. Typically, using critical thinking at work involves processing and organizing facts, data and other information to define a problem and develop effective solutions. If you can form a new link between two old ideas, you have done something creative. Anyone can learn to be creative by using these five steps. In 1940, an advertising executive named James Webb Young published a short guide titled, A Technique for Producing Ideas. Creative Thinking. “Rather than focusing on getting the results you are looking for, shift your … He spent the remainder of the decade improving upon it. Employers in all industries want employees who can think creatively and bring new perspectives to the workplace. Page 21. It sounds so simple, and yet in this era of information overload and highly charged urban life, this important element is often missing from our everyday lives. 18 KILLER IDEA GENERATION TECHNIQUES 1. For example, for several semesters I kept asking my students, let us take a bicycle, think about it and ask the “three if” questions, so we can come up with a new idea. Rather, each makes its own contribution to learning and needs to be explicitly and simultaneously developed. Alright, now let's discuss what lessons we can learn from Ives about the creative process. This creative process allows you to explore connections, meet new challenges and seek solutions that are unusual, original and fresh.. And many new ideas will pop up. Third, Ives stepped away from the problem. This kind of thinking sharpens reasoning skills and sparks a child's own creative solutions to conflicts. One way to approach creative challenges is by following the five-step process of 1) gathering material, 2) intensely working over the material in your mind, 3) stepping away from the problem, 4) allowing the idea to come back to you naturally, and 5) testing your idea in the real world and adjusting it based on feedback. It is often associated with Lean Manufacturing , where it is used to identify and eliminate wasteful practices. Five simple, yet powerful, techniques. —Robert Frost. number of creative thinking techniques to identify potential solutions, then further analyse and refine these to give us an optimum solution for the problem at hand. Not Thinking Proactively. Focus on the process. Resources. Ives quickly translated his vision into reality and patented his printing approach in 1881. There is simple truth in the fact that Steve Jobs of Apple was great at exploring and explaining innovations based on existing products – laptops, cell phones, music players. Creative Thinking on a Resume—Graphic Designer . How to start your own business project at university, 10 Most Beautiful Places in Latin America, Find your perfect School and Program with our matching tool, Connect with other students on our forums. The fifth obstacle to creative thinking for success is passivity. A definition of creative thinking is as a way to look at and solve problems from a different perspective, avoiding orthodox solutions and thinking outside the box. A colleague told me that when he was a student many years ago he started musing about mobile phones – what they would be in 10 and 20 years’ time. Exploring and Thinking is about children making sense of the things, places and people in their world by interacting with others, playing, investigating, questioning, and forming, testing and refining ideas. However, the Case Method prepares students for the real world and arouses their curiosity, analytical skills and creativity. If you feel more creative when you work at a coffee shop, there is research-based evidence to back up your claim. Creative Thinking Techniques Robert Harris Version Date: October 21, 2020 You'll remember the five creative methods we discussed in the Introduction to Creative Thinking: evolution, synthesis, revolution, reapplication, changing direction. Creativity techniques are methods that encourage creative actions, whether in the arts or sciences. Critical thinking is the ability to make informed decisions by evaluating several different sources of information objectively. He spent the rest of the decade experimenting with new photography techniques and learning about cameras, printers, and optics. Please login or register to post comment above our articles, Great way to understand gain some knowledge about that. Believe it or not, but what you eat can impact your creativity. thinking skills. But I still meet people all time who say, “I’m not a creative person.” That’s bullshit, and you know it. The main aspect of the present research consists in the comparison of three different scoring techniques of the Test for Creative Thinking – Drawing Production (TCT-DP) (Urban & Jellen, 1995). Finally, Ives continued to revise his idea for years. Our page on Creative Thinking Skills explains that creative thinking is the ability to think about issues and problems in a slightly different way, and therefore generate new solutions. Inquiring – identifying, exploring and organising information and ideas. That said, I usually suggest my students build creative thinking around three “ifs”: (1) What would happen if I change it (the object/ system/ social relationship, etc)? To me creative thinking is more than improving what already exists? Painting is a way in which children can express their feelings, be creative, develop their observation skills, learn to appreciate the work of great artists' and to critique the way in which artists have expressed themselves using this medium.Using a number of art techniques, children can: Learn about Value - Art Techniques. He was constantly tinkering and experimenting with different ways of putting ideas together. Seek Out Ambient Noise. They focus on a variety of aspects of creativity, including techniques for idea generation and divergent thinking, methods of re-framing problems, changes in the affective environment and so on.They can be used as part of problem solving, artistic expression, or therapy. SQUID stands for Sequential Question and Insight Diagram. This is a critical point and is often overlooked. All too often we stay focused on the main task at hand, devoting our mental powers to routine actions (including Twitter and SMS – well, I am sometimes guilty of this too), so that at the end of the day the most creative idea we can come up with is just to finally take a break in front of the TV or computer screen. It is also used in the analysis phase of the Six Sigma quality improvement methodology. Image by stuartpilbrow Reframingopens up creative possibilities by changing our interpretation of an event, situation, behaviour, person or object. (Disclaimer: This is a technique that could prove potentially confusing to all the … To explain how this process works, let me tell you a short story. The second major obstacle to creative thinking is the fear of failure or loss. Please tell us about the city you studied in or a city Over 1,000,000 people subscribe. It might be a new approach to a problem, a resolution to a conflict between employees, or a new result from a data set. Creative Thinking and Idea Generation Mindset… –In order to be in any profession you need a set of skills and techniques i.e. Children use their senses, their minds and their bodies to find out about and make sense of what they see, feel and experience in the world around them. Already at college his essays on this topic won much praise, and after college he got a cool job designing apps for phones to make them much smarter and attractive for “millennials”. Initially the students strongly resisted and were very skeptical. His story of creativity and innovation, which I will share now, is a useful case study for understanding the 5 key steps of the creative process. This quote is excerpted from A Technique for Producing Ideas by James Webb Young. Being Afraid of Failure. 16. 5. The Ives Process, as it came to be known, reduced the cost of printing images by 15x and remained the standard printing technique for the next 80 years. My favourite book on creative thinking – witty, provocative, playful and memorable. A painter, musician, or artist? Contact info: Office 1400 Rectorat, 71 Al Farabi Ave., Al Farabi KazNU, Almaty, 050040, Kazakhstan, Use at least 6 characters and one numeral, 3. Creative problem solving (CPS) is a way of solving problems or identifying opportunities when conventional thinking has failed. There is an old saying, “If you cannot express your idea in three sentences – you don’t have an idea!” One of the most important innovation skills is the ability to present a very short and clear description of a new idea (two to three sentences – like shouting through the closing door of an elevator) and to make a short presentation (two to three minutes – what is called an “elevator pitch”).